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Using creative references
How to incorporate creative references into your work in a tasteful way.
May 22, 2025 • Sprezza
Post authenticity-marketing (we want tea now) + the anti-soulless retail
+ The role of PR, and the four types of personality marketing
2 hrs ago • Oren John
Pricing tactics, branding in Japan & the art of the premium web presence
Answers to the key question of our time: why are convenience stores are hiring creative directors?
Mar 31 • Oren John
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The State of Content 2026
Jan 3 • Oren John
2026 is the year we go analog, + brand planning exercises
Jan 15 • Sprezza and Oren John
Loewe's creative playbook, and a guide to retaining your customers
Jul 28, 2025 • Oren John
How to Use Content Pillars
Nov 24, 2025 • Oren John
The HYPER guide to Youtube
Jan 22 • Oren John
Brand archetypes, pillars and experts
Jan 8 • Oren John
World building in Barcelona, automation optimization & the changing influencer playbook
Curating what you need to know in brand strategy, marketing and content
Mar 26 • Oren John and Sprezza
Treating content like a product, thinking like an art director, and the rising value of creatives
It's time to brand.
Mar 20 • Oren John
Whitelisting content, the branding of tech, and elevating product photos
Is your product boring, or do you just not know how to brand it?
Mar 12 • Oren John
Monetizing Hobbies 2.0, Nike ACG is back + creative founders you should follow right now
Whats in our bookmarks this week
Mar 5
How to level up your art direction
+ the psychology of pricing, and how to make money with your personal brand
Feb 25
Creative networks, influence multipliers and the psychology of luxury
Maybe even a lil K-Pop
Feb 17 • Oren John
Viral collabs that don't exist, Stone Island explained, and getting your marketing approved
The proof is in the product
Feb 12 • Oren John and Sprezza
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