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Using creative references
How to incorporate creative references into your work in a tasteful way.
May 22, 2025
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Sprezza
65
42
33
Post authenticity-marketing (we want tea now) + the anti-soulless retail
+ The role of PR, and the four types of personality marketing
2 hrs ago
•
Oren John
10
Pricing tactics, branding in Japan & the art of the premium web presence
Answers to the key question of our time: why are convenience stores are hiring creative directors?
Mar 31
•
Oren John
28
1
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The State of Content 2026
Jan 3
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Oren John
87
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2026 is the year we go analog, + brand planning exercises
Jan 15
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Sprezza
and
Oren John
100
1
7
Loewe's creative playbook, and a guide to retaining your customers
Jul 28, 2025
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Oren John
117
3
8
How to Use Content Pillars
Nov 24, 2025
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Oren John
68
3
The HYPER guide to Youtube
Jan 22
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Oren John
62
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4
Brand archetypes, pillars and experts
Jan 8
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Oren John
44
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World building in Barcelona, automation optimization & the changing influencer playbook
Curating what you need to know in brand strategy, marketing and content
Mar 26
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Oren John
and
Sprezza
22
Treating content like a product, thinking like an art director, and the rising value of creatives
It's time to brand.
Mar 20
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Oren John
56
4
Whitelisting content, the branding of tech, and elevating product photos
Is your product boring, or do you just not know how to brand it?
Mar 12
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Oren John
33
1
Monetizing Hobbies 2.0, Nike ACG is back + creative founders you should follow right now
Whats in our bookmarks this week
Mar 5
32
1
1
How to level up your art direction
+ the psychology of pricing, and how to make money with your personal brand
Feb 25
62
5
Creative networks, influence multipliers and the psychology of luxury
Maybe even a lil K-Pop
Feb 17
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Oren John
38
2
Viral collabs that don't exist, Stone Island explained, and getting your marketing approved
The proof is in the product
Feb 12
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Oren John
and
Sprezza
12
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