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Using creative references
How to incorporate creative references into your work in a tasteful way.
May 22, 2025
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Sprezza
74
43
34
Why everything is losing its luster (and a reminder to fight back)
its kinda chic to recommend 10/10 niche habits that are also five things I cant live without
Aug 18
•
Oren John
34
2
2
How to create irresistible copy in the algorithm era, and scaling brand strategy workflows
+how brands are building organic UGC armies
Jul 30
•
Oren John
37
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The State of Content 2026
Jan 3
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Oren John
90
2
11
2026 is the year we go analog, + brand planning exercises
Jan 15
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Sprezza
and
Oren John
106
1
7
Loewe's creative playbook, and a guide to retaining your customers
Jul 28, 2025
•
Oren John
121
3
8
How to Use Content Pillars
Nov 24, 2025
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Oren John
72
4
The HYPER guide to Youtube
Jan 22
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Oren John
63
2
5
How to level up your art direction
Feb 25
90
6
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The attention games
Slideshows, ad agencies and how to star ahead of the internet economy
Jul 22
•
Oren John
24
1
2
Building campaigns on boards and creative directing personal brands
Summer lock in
Jul 17
•
Oren John
41
2
Crony marketing and French luxury
with a side of virtual try-on
Jul 2
•
Oren John
21
4
2
The noise economy (and how to rise above it)
Frameworks for cultural escape velocity, murder mysteries and intellectual influence
Jun 18
•
Oren John
39
2
4
The 10x marketer
creative direction speed run + the Swiss grid
Jun 9
•
Oren John
39
2
2
The brand->personalities shift, creative direction jobs, and automation that actually helps
Creative direction shift
Jun 4
•
Oren John
38
2
The Last Summer to Lock In... Ever
the World Cup is coming... does anyone care?
Jun 2
•
Oren John
17
1
2
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