Well. How does one sum up the last 12 months?
At a time when it feels like we’re all operating at warp speed and everything is reduced to “internet moments,” we still believe there is a sliver of creative energy that exists in this world.
And as we did last year, we’d like to spotlight some of the brands and products that made marketing to consumers in 2024 feel a little more fun.
The following content is our “list” of what we loved this year, with light commentary on why.
Would love to hear from you what made (or didn’t) make your lists.
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The way Jacquesmus consistently brings its campaigns to life with cheeky concepts and stunningly aspirational imagery is a course we should all study.
This campaign had a nice undertone in support of going out for its own sake and remembering to be present with friends while you make memories.
Can’t lie, KITH designing a custom speaker set from a midcentury Bose model is pretty dope.
Can we interest you in this Margiela Tabi x Highsnobiety chess set? Tbh, it didn’t get the flowers it deserves.
Satisfy launching women’s with a retail space in Texas isn’t exactly what I had in mind, but the brutalist aesthetic was an excellent addition.
End to end, this shop was extra in the most Thom Browne of ways. And we loved it.
This Mertra heat reactive puffer may be one of the best product announcement videos I’ve seen. Talk about taking "show, don’t tell” seriously with your product… and if you’re wondering: yes, they sold out.
a ball made for @Burberry
— Jon-Paul (@jon)
12:14 PM • Jun 14, 2024
The Miu Miu New Balance sneakers… highly coveted, rarely bought. It’s crazy how good of a sneaker collab this was, and how staggeringly expensive these shoes were.
It has to be the lip tint phone case from Rhode. Hailey Beiber & co. nailed it on this one.
omg new rhode lip tints are on the way and each one have their own rhode case 👀
— ℳ (@verscevision)
1:48 AM • Jun 11, 2024
Bandit Running’s marketing campaign is at the top with the best example of how to steal the moment. With the Olympics in Paris this summer, Bandit sponsored a host of of runners who didn’t have sponsors throughout the trial period with apparel and gear. This was a no-strings-attached engagement to help aspiring athletes with clothing and gear, and some of their own even qualified.
Bringing out Oren’s inner appreciation of knightcore.
The Louis Vuitton trunk is a masterclass in advertising. What an absolute gem of a campaign to drop and a perfectly natural way to incorporate your product into a city.
This one slapped. Making an entire wall of denim to celebrate your company’s history is wild!
I started out at Acne. Acne was like a kindergarten for creative talent with diverse backgrounds in the early days. We had no funding and not much experience, which was most likely the best education I’ve ever had in nurturing my own creativity.
People thought we were cool, but nobody would hire us, which forced us to work interdisciplinarily in a time when we didn’t even know what that word meant. Fortunately, it attracted strong visionaries like Jonny Johansson, and together we pushed and inspired each other.
When I founded my own studio, I used those experiences and decided to chase inspiring people and partners on a global scale to work on challenging projects within popular culture, fashion, design, beauty, music, art, and gastronomy.
Together with producer Max Martin, I nurtured the idea of disrupting the traditional beauty industry and creating the keys for men to explore beauty and personal expression. We invited some of the best talent out there to build that dream.
The OBAYATY range is a selection of sculptural pieces that convey a tactile sensation with the ambition to evoke an urge for products men didn’t know they needed.
We realized early on that to succeed in unknown territory, we needed to find a new angle. We thrive at the intersection of beauty, fashion, and luxury, delving into novelty and empowering imagination to drive change.
The inspiration is the vision of modern masculinity, where the juxtaposition of traditional masculine and feminine features is merged.
Behavior change, thoughtful innovation, meticulous attention to detail, and a fascination with contemporary culture are embodied in the packaging to create objects of desire while delivering high performance.
Custom-engineered unique constructions, optimized weights, sizes, and selected materials are intertwined to where design, function, and sustainability are inseparable. From pigment to plastic – there is thought and ethos aligned.
The tactile sensation.
How did you approach the creative and photography for the brand? We are exploring masculinity. This is only the beginning of that journey.
2025 will be the year of exploration. We are thrilled to enter into dialogue with men in new markets like the US.
Learn more about the brand: https://obayaty.com/us
Check out our market reports. We spend many hours researching markets, categories, and brands & products within the consumer space so you don’t have to.
Inquiries? Shoot us a note here: [email protected]
We’d love to chat!
Oren & Clayton ❤️ you